RunTheModel - ABM of telecom market (with conjoint analysis)

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ABM of telecom market (with conjoint analysis) - Marketplace & Competition

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Added by Pedro Arévalo

Application area: Telecom market

Simulation method: Agent Based

Tags: conjoint analysis agent based models telecom market

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ABM of telecom market (with conjoint analysis)

Just playing around

Challenge:

Create a model that includes results from a conjoint analysis.
I have included the effects of:
•    Advertising strategies (advertising investment and effectiveness).
•    Brand recognition.
•    Word of mouth.
•    Customer retention strategies.

Results:

Market shares of potential new products.

The model was created with AnyLogic - simulation software / Telecom market