RunTheModel - Bass Model - Marketplace & Competition

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Bass Model - Marketplace & Competition

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Application area: Marketing, Diffusion of innovations

Simulation method: System Dynamics

Tags: market simulation sterman's book word of mouth innovation diffusion

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Bass Model

The Bass innovation diffusion model (innovation diffusion as driven by advertising and word of mouth feedbacks). See section 9.3.3.
This AnyLogic model is based on materials from the book "Business Dynamics: Systems Thinking and Modeling for a Complex World" by John Sterman, (c) 2000 McGraw Hill.

The model was created with AnyLogic - simulation software / Marketing, Diffusion of innovations