Supply Chain and Market - Marketplace & Competition
Application area: Supply Chains
Simulation method: Agent Based, System Dynamics
Supply Chain and Market
This is a model of a supply chain and sales of a new product in a consumer market in the absence of competition. The supply chain includes delivery of the raw product to the production facility, production, and the stock of the finished products. The QR inventory policy is used. Consumers are initially unaware of the product; advertizing and word of mouth drive the purchase decisions. The product has a limited lifetime and 100% of users will be willing to buy a new product replacing the old one.
The model was created with AnyLogic - simulation software / Supply Chains
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