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Bass Diffusion Agent Based

An agent based version of the Bass model of product or innovation diffusion. Each person is modeled as a separate active object – an agent – with two states: Potential Adopter and Adopter. People are globally influenced by advertizing and also can contact and influence each other. A fully connected network is assumed. A fairly large population (1,000,000 agents) is modeled.

The model was created with AnyLogic - simulation software / Manufacturing