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Bass Diffusion Agent Based Animated - Marketplace & Competition

Bass Diffusion Agent Based Animated

An agent based version of the Bass model of product or innovation diffusion. Each person is modeled as a separate active object – an agent – with two states: Potential Adopter and Adopter. People are globally influenced by advertizing and also can contact and influence each other. People have geographical locations and can only contact their neighbors within a certain range.

The model was created with AnyLogic - simulation software / Market modeling

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