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Supply Chain and Product Diffusion - Supply Chains Application area: Supply Chains Simulation method: Agent Based, System Dynamics Supply Chain and Product DiffusionIn this model of a supply chain the System Dynamics and Agent Based approaches work together. The product is being sold to consumers who are sensitive to advertizing as well as to word of mouth. The market part of the model is done using System Dynamics approach, namely is based on Bass Diffusion model. The product is delivered by a supply chain that is modeled by several active components - agents (Retailer, Wholesaler and Factory) each maintaining a certain inventory management policy. The manufacturing process in Factory agent is in turn modeled by a simple System Dynamics diagram where manufacturing rate is controlled by the factory policy. The interface between the market and the supply chain is implemented this way: the SD model exposes its Demand stock to the retailer and the retailer "moves" consumers from the Demand stock to Users stock as it supplies the product. The model was created with AnyLogic - simulation software / Supply Chains Related Models |
