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Bass Repeat Purch Flow - Marketplace & Competition

956 runs

Added by AnyLogic

Application area: Marketing, Diffusion of innovations

Simulation method: System Dynamics

Bass Repeat Purch Flow

The Bass diffusion model expanded to include repeat purchases of the product by adopters.  See section 9.3.6; figure 9-22.
This AnyLogic model is based on materials from the book "Business Dynamics: Systems Thinking and Modeling for a Complex World" by John Sterman, (c) 2000 McGraw Hill.

The model was created with AnyLogic - simulation software / Marketing, Diffusion of innovations

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