Cell Telecom Market - Marketplace & Competition
Application area: Telecom market modeling
Simulation method: Agent Based
Cell Telecom Market
A model of a cell telecom market designed from the viewpoint of one operator competing with others. The mobile users’ choice is based on the price and marketing aggressiveness of the operators. The users also maintain a certain brand loyalty. In addition to voice calls each operator offers value added services (VAS) that also generate revenue. The usage of voice and VAS as well as the probability of adoption and quitting the market depend on the age of the user. While some users quit the market, the new users arrive. During the simulation you are able to control the strategy of the competing operators. The KPIs such as total revenue and ARPU (average revenue per user) from voice and VAS are displayed.
The model was created with AnyLogic - simulation software / Telecom market modeling
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